It’s hard to differentiate your brand in a small market.
Imagine how difficult it can be to establish your brand in today’s world-wide environment.
Now imagine how more complicated that has become with the Internet diluting everybody’s attention span to that of a walnut. Now you have an idea of how hard it can be to get a new brand noticed in the competitive world-wide field.
Especially when other companies have had decades-upon-decade head start on you.
Here is a list of the TOP 50 BEST GLOBAL PUBLICALLY-TRADED BRANDS FOR 2009, as ranked by their overall brand value in the marketplace.
The first ten are fairly easy to pinpoint by anybody who’s been paying attention to anything around them:
- Coca-Cola
- IBM
- Microsoft
- General Electric
- Nokia
- McDonald’s
- Toyota
- Intel
- DisneyAnd the rest are a bit more interesting where they fell:
- Hewlett-Packard
- Mercedes-Benz
- Gillette
- Cisco
- BMW
- Louis Vuitton
- Marlboro
- Honda
- Samsung
- Apple
- H&M
- American Express
- Pepsi
- Oracle
- Nescafe
- Nike
- SAP
- Ikea
- Sony
- Budweiser
- UPS
- HSBC
- Canon
- Kellogg’s
- Dell
- Citibank
- JP Morgan
- Goldman Sachs
- Nintendo
- Reuters
- Gucci
- Philips
- Amazon
- L’oreal
- Accenture
- eBay
- Siemens
- Heinz
- Ford
- Zara
More interesting than how many of these global brands could you name – how many of these brands do you touch or interact with on a daily basis as part of your everyday life?