Building a global brand is the ultimate goal of any major business.
It’s one thing to be successful on a local or hyperlocal level. It’s quite another feat to take that same local presence and expand that to a larger stage. Many have succeeded, but even more have failed at doing so.
Which is why it’s always helpful to review the BEST GLOBAL BRANDS every year, as ranked by total brand earnings (based on a complicated calculation that takes into account some financial analysis, demand for the brand, and other competitive analysis. In other words, how much does the brand play a role in purchasing decisions?
You’ll see, as you look at this year’s list, that the brand plays a major part in that.
Here are the TOP 25 of the TOP 100 BRANDS for 2013:
- General Electric
- Louis Vuitton
- American Express
Are you surprised by Apple’s rise to the top, especially after looking at PREVIOUS GLOBAL BRAND LISTS we’ve posted here on Web Watch? Is Apple really that big, or is that primarily perception?