The most disreputable company in America is… not a surprise to some


By web gangsta | Published:

A company lives and dies by its reputation.

Some companies never recover from a problem, while others openly address the issue at hand and do everything they can to win back customers. Coca-Cola has done it, others have as well.

It’s easy when you’re perennially at the top of the list of MOST REPUTABLE COMPANIES, like Amazon, Coca-Cola, Apple, and Disney tend to find themselves every year — but it’s those struggling at the bottom of the list that really have a rough time at it.

Crash of the Titans: Greed, Hubris, the Fall of Merrill Lynch, and the Near-Collapse of Bank of America
Crash of the Titans:
Greed, Hubris, the Fall of Merrill Lynch,
and the Near-Collapse of Bank of America

Nielsen has released their ANNUAL SURVEY OF THE MOST REPUTABLE COMPANIES and the usual suspects are all present – but the order has changed.

Based on a numeric score that is comprised of public opinion on these topics:

  • Social Responsibility (ie supports good causes)
  • Vision and Leadership (ie excellent leadership)
  • Financial Performance (ie outperforms competitors)
  • Workplace Environment (ie considered a “good place to work”)
  • Products and Services (ie high quality, innovative)
  • Emotional Appeal (ie a company you can feel good about)

…these were the 10 WORST COMPANIES ON THE LIST this year:

  1. Bank of America
  2. BP
  3. Monsanto
  4. Halliburton
  5. Dish Network
  6. Goldman Sachs
  7. AIG
  8. Sears
  9. JP Morgan Chase
  10. Sprint

So who’s at the bottom? Banking, Gas/Oil, Chemicals, Cable TV, Banking, Financial, Cell Phone…. and Sears.

Do you feel the same way about these companies, being worst on the list? What could they do to improve their stature in the public’s eye?