A couple in England thought that they’d reignite the spark in their 12-year marriage by vowing to each other that they were going to MAKE LOVE EVERY DAY FOR AN ENTIRE MONTH.
The pros of such an arrangement vastly outnumber the cons — it will bring the couple closer together by increasing the number of intimate moments, it reminds the couple of why they decided to get married in the first place (not for the sex, but for the companionship it brings), and a rekindling of the initial passion that the relationship had at its beginning but found waning due to other responsibilities that married life and work bring to the table.
In other words, general growing up.