As Web Watch drives around Suburbia, we can’t help but notice that in strip mall after strip mall, all the signage for the retail stores are almost always the same color: red.
There should be a community ordinance about it, but everywhere we look we see red signage.
And while we understand why this may be the case — easier to see in all light and weather conditions – we got to wondering whether a red sign was really the best choice for all business types.
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Horse Carriage
