What your logo color REALLY means


By web gangsta | Published:

As Web Watch drives around Suburbia, we can’t help but notice that in strip mall after strip mall, all the signage for the retail stores are almost always the same color: red.

There should be a community ordinance about it, but everywhere we look we see red signage.

And while we understand why this may be the case — easier to see in all light and weather conditions – we got to wondering whether a red sign was really the best choice for all business types.

Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole Branding Team

So we popped over to DESIGN YOU TRUST to take a quick look at what they had to say about WHAT COLORS IN YOUR LOGO CONVEY. Here’s what they shared with us:

  • GREEN:  best for environmental or recycling, as it reflects tranquility and peace.  Financial firms also benefit as “green is the color of money”.  Other meanings:  health, wellness, greenery, flora, fauna
  • BLUE:  Freshness, scholarly, academic. Regality, security, reliability, authority. Reliable, dependable.
  • RED: Insightfullness, intense hunger, emergency medicine.  Strength, passion, power.
  • YELLOW:  Knowledge, helpfulness, Tropical, energy, solar.  Happiness, warmth.  Safety, caution.