How to identify Twitter TV Trends


By web gangsta | Published:

We all are watching TV with one eye on the big screen and one eye on the little one in our lap.

Especially when it comes to “event” programming, such as sporting events, award shows, or cult programming (Dr Who, Walking Dead, Game of Thrones, Dancing with the Stars) where you want to be part of the conversation immediately, watching TV while tweeting is almost de rigueur.

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Social TV:
How Marketers Can Reach and Engage Audiences
by Connecting Television to the Web, Social Media, and Mobile

But if you are involved with media and social media together, then you may be asking yourself WHAT ARE THE TV SHOWS THAT ARE GETTING PEOPLE TO TWEET THE MOST?  Which shows are most effective in engaging that always-on audience?

That’s where NIELSEN SOCIAL can help.

Nielsen analyzes Twitter traffic, looking at unique authors and tweet engagement/reach to identify which programs really have people engages the most.

As of this writing, the most popular Tweetable shows of the week were award shows, sporting events (WWE RAW), series premieres… basically, all those typical water cooler moments that people will be talking about the next morning at the office.

But instead of waiting until you get to the office, you can just look at your Twitter feed.  Instant gratification for the evening’s TV viewing.

So if you want to know what the world is tweeting about before you head to work the next day, check out the Nielsen Social page to see if you can get a leg up on your co-workers.