A few months back, Web Watch told you about how Hemingway chose to write: be as concise as possible, don’t say in six words what you say in five.
Storytelling – whether it be written or verbal, for fun or for profit – is not something that comes naturally to everyone. It’s another reason why public speaking can be so difficult, as well. People naturally like to wander in their conversations, and becoming laser-focused on what you’re trying to say is a skillset that not everyone has.
Why take 20 minutes to tell a story when you can say the same thing in five minutes? You can always expand on what you’re talking about, especially as part of a continued conversation. But don’t give everything away on your own – your audience will become quickly bored.
Even if you’re one of those Occupy Wall Streeters, complaining about everything that Big Business is doing to Keep You Down, chances are you’re also a little bit brand conscious.
Aside from the fact that the OWS movement went to all the trouble of ensuring that they have a trademark on “OCCUPY WALL STREET”, those 99% really aren’t any different from the rest of us.
They’re wearing name-brand clothing, purchased at a name-brand retailer.
They’re marketing their protest with Apple and Google phones, using Facebook and Twitter over cellular networks or purloined free WiFi connections that are setup/maintained/paid for by other corporations.
A protest is fine, and bringing attention to companies’ misdeeds is powerful — but don’t complain about how all businesses are bad if you have to rely on them in order to handle your protest in the first place.
See, it really IS all about branding and marketing, isn’t it?
Disneyland and Walt Disney World are often referred to as the “Happiest Places on Earth”.
And for good reason.
But there is an underbelly that seldom sees the light of day. And it proves that even with the fantasy worlds that Walt built, sometimes people crack a bit under the pressure to always have a good time and escape.
Perhaps there’s a reason that alcohol is hard to find at the Magic Kingdom (unless, of course, you know where to look).
Let’s take a look at how Disney’s professional security teams deal with unruly, and occasionally violent, guests:
Jirka Väätäinen is a Finnish design student at Bournemouth, and he wants to be very clear that his name is pronounced “Yirka”, not “Jerk-a”.
Web Watch has no reason to quibble with him on this, as he’s doing some phenomenal work on RE-IMAGINING DISNEY PRINCESSES as if they were real-life people.
Sure, we’ve seen some other examples of this with live models, but Jirka is taking a slightly different approach on this with his photo-realistic, manipulations that are designed to showcase what the Disney Princess would look like as an actual person.
Not a cartoon caricature, but really-for-real people.
One question that Web Watch hears a lot from our friends is “Why do some businesses use the term THE BIG GAME or PIGSKIN PARTY, while others use the term SUPER BOWL in their promotional material?” We’ve noticed this ourselves, and are often amused at the lengths some companies go to in associating themselves as being a part of the Professional Football Championship Game without actually mentioning any of the NFL’s trademarks.
Web Watch is not a lawyer, nor are we involved/affiliated with the Super Bowl, the NFL, and its various properties – but we can certainly share some of the things that we’ve learned over the years. Take the following as helpful suggestions, but if you are planning on using any of the NFL’s trademarks yourself – you may want to check with your own legal department and/or followup with the NFL themselves for your own DOs and DONTs list. Continue reading WHEN CAN WE USE THE PHRASE “SUPER BOWL”? AND OTHER SUPER LEGALITIES YOU SHOULD BE AWARE OF→
There have been any number of sociological reports written about how the Disney Princess marketing department — and let’s face it, the Disney Princess franchise really is a marketer’s dream in terms of how much product is sold — is leading to poor self-image in young girls.
One thing that he is becoming known for is his ability to recreate classic Disney Princess animated characters and turn them into real-life models.
Take, for example, the above stock advertising photo for a Jasmine costume from Disney’s Aladdin. There’s nothing wrong with the photo or the model – it’s doing exactly what the marketing department requested. If you’re looking for a costume, it’s perfectly adequate… but if you’re looking for the “essence” of the character, you have to look elsewhere.
Some places are known for blowing the existing up and rebuilding from the ashes, history be damned. Other places embrace their history, making it difficult for any new development to take place lest it disturb the historical (in)significance of what’s present.
That’s why Web Watch loves websites like WHAT WAS THERE, as it tries to capture the glory of history, without worrying about keeping the march of progress down.