This is an open letter to the marketing staff at MGM Resorts, Caesars Entertainment, Sands, and other casino corporations. And if you’re part of the marketing staff at a different type of company, you may want to pay attention to this as well – since the core takeaway here applies to you as well.
Continue reading "An open letter to MGM, Caesars, Sands, and other casino companies regarding social media"
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Almost every Facebook friend and Twitter follower you have is imaginary
If you’re on Facebook or Twitter, take a good look at who your friends and followers are.
Take a look at who you’re following yourself.
Chances are, YOU DON’T KNOW EVERY SINGLE ONE OF THE PEOPLE IN YOUR CIRCLE OF CONTACTS IN REAL LIFE.
Yup, IRL doesn’t apply to your social network. It’s just a bunch of names of people that you have no idea who they really are.
Should you be surprised about this? Probably not.
Continue reading "Almost every Facebook friend and Twitter follower you have is imaginary" »