Every year, the ACSI (AMERICAN CUSTOMER SATISFACTION INDEX) publishes their list of the most SATISFYING and LEAST satisfying companies out there.
Let’s just say that folks are generally pleased with their food, and not very happy with any product or company that requires any level of CUSTOMER SERVICE.
I Put Ketchup On My Ketchup Continue reading THE MOST POPULAR BRAND IN THE WORLD IS…
Raise your hand if you believe in Santa Claus.
Note that Web Watch didn’t write “if you still believe”, as the word “still” implies that there’s a time when you naturally stop believing in what Santa’s all about.
Continue reading SANTA IS NOT “A BIT CREEPY”
As Web Watch drives around Suburbia, we can’t help but notice that in strip mall after strip mall, all the signage for the retail stores are almost always the same color: red.
There should be a community ordinance about it, but everywhere we look we see red signage.
And while we understand why this may be the case — easier to see in all light and weather conditions – we got to wondering whether a red sign was really the best choice for all business types.
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Continue reading WHAT YOUR LOGO COLOR REALLY MEANS
What brands do you love?
What products do you especially seek out simply because you love the company, regardless of whether they’re considered the Best of Class in their product line?
Would you believe that men and women differ on which brands they admire most?
We know, it’s shocking that there could be gender differences based solely on brand affection – but it’s true.
Continue reading NEWS FLASH: MEN AND WOMEN LOVE DIFFERENT BRANDS