By now you’ve likely heard about – or maybe even tasted – the latest breakfast fast food star: the WAFFLE TACO from TACO BELL.
Why would Taco Bell try to get into the breakfast market?
Because when it comes to fast food, there is still tremendous growth opportunity there. McDonald’s is the fast-food breakfast leader by a landslide. In 2013, McDonald’s brought in $10 billion in breakfast alone.
That’s a lot of Egg McMuffins. No wonder McDonald’s can afford to give our free coffee as a breakfast promotion – they can certainly afford to do it.
