Despite what the “experts” say about Pandora, Spotify, or even iPod users — it’s said that the best radio station in the world still only plays a small selection of songs that their listeners want to hear.
Because as soon as the station plays a song that the listener doesn’t care for, they change the station immediately.
Don’t believe us? Then why does Pandora have a “thumbs down” button? It’s not because Pandora cares about the listener’s feedback – it’s because Pandora uses that as a way to “change the station” as soon as a song comes on that the listener doesn’t want to hear.
It serves the exact same purpose, but keeps the listener tuned into Pandora. Pandora is just another radio station in that regard, if you really think about it.
Continue reading CAN YOU NAME THE MOST OVERPLAYED SONG OF ALL TIME?
How many people listen to the radio?
If you were to pay attention to technology pundits and the general news media, you would come away with the conclusion of, “well, practically nobody”. According to them, all those people who used to be radio listeners are bypassing that “old” technology for new offerings that the Internet has brought to bear, such as Pandora and Spotify. Cellphone playlists. Satellite radio, even, still makes a claim for being a popular alternative to traditional radio listening.
Continue reading RADIO DOMINATES IN ADVERTISING IMPACT SURVEY
Buy this TMBG album for the song
“HEY MR DJ, I THOUGHT YOU SAID WE HAD A DEAL”
Rock band THEY MIGHT BE GIANTS wrote a song all about what it allegedly took to get a song on the radio, aptly entitled Hey Mr DJ, I Thought You Said We Had a Deal. In it, the lyrics read, in part:
I struck a bargain with my radio DJ
I said I’d like this song to be number one
He said I’d really really like to help you my son
And then I knew that I would have him to thank
Because he asked me how much I had in the bank
He said the record wouldn’t have to be hot
And no one ever seemed to care if it’s not
It would depend on something else that I’ve got
Hey Mr. DJ, I thought you said we had a deal
I thought you said, You scratch my back and I’ll scratch your record
And I thought you said we had a deal
And while it may appear that TMBG is talking about PAYOLA — paying money to a DJ to get a song on the airwaves — what they could be talking about is just THE BUSINESS OF MAKING MUSIC. Continue reading THE SECRET TO HAVING A HIT RECORD IS ALL ABOUT “TREATING THE RADIO GUYS NICE.”