Showroom: The Saga of a Family, a Car Business and the Seven Deadly Sins
By now, Web Watch is sure that you’ve heard of the term “showrooming“, where consumers go to Target, Best Buy, or other major retailers simply to browse the aisles – cell phone in hand – with the explicit purpose to NOT buy anything that day.
Web Watch will admit, we’ve done this on plenty of occasions: we go to an electronics department to look for a specific item — maybe so we can get a close-up of the box, or a better idea of the specs — and we do our own little bit of online price comparison.