Jirka Väätäinen is a Finnish design student at Bournemouth, and he wants to be very clear that his name is pronounced “Yirka”, not “Jerk-a”.
Web Watch has no reason to quibble with him on this, as he’s doing some phenomenal work on RE-IMAGINING DISNEY PRINCESSES as if they were real-life people.
Sure, we’ve seen some other examples of this with live models, but Jirka is taking a slightly different approach on this with his photo-realistic, manipulations that are designed to showcase what the Disney Princess would look like as an actual person.
Not a cartoon caricature, but really-for-real people.
There have been any number of sociological reports written about how the Disney Princess marketing department — and let’s face it, the Disney Princess franchise really is a marketer’s dream in terms of how much product is sold — is leading to poor self-image in young girls.
One thing that he is becoming known for is his ability to recreate classic Disney Princess animated characters and turn them into real-life models.
Take, for example, the above stock advertising photo for a Jasmine costume from Disney’s Aladdin. There’s nothing wrong with the photo or the model – it’s doing exactly what the marketing department requested. If you’re looking for a costume, it’s perfectly adequate… but if you’re looking for the “essence” of the character, you have to look elsewhere.