THE MOTOR REPORT is reporting this morning that General Motors is cutting up to US$800 million from its North American advertising budget this year.
While this will affect GM’s plans for sponsoring the upcoming Transformers sequel, it is currently unknown whether GM will continue to provide Disney sponsorship dollars for Epcot’s TEST TRACK attraction. It has been announced that the budget cut applies to GM’s print, TV and film advertising, and its vehicle purchase incentives.
The sponsorship cost has never been announced, but is estimated to be about US$5 million per year, according to sources. This is just a drop in the bucket when compared to cutting $800 million in a single year.