For the year of 1994, more than 10 percent of the expected 2.4 million weddings in the U.S. will take place in June. The month’s popularity for weddings dates back to ancient Rome, which worshiped Juno, the patroness of
women and protector of marriages. These days though, slightly more weddings occur in August.
Size of the U.S. bridal market: $35 billion.
Average total spending for a formal wedding: $17,470.
