It’s been said that a wedding ring is supposed to cost two months salary.
We all know that’s a load of baloney. It’s all marketing.
Seriously – all that “two months salary” thing is going to do is force kids to get married while they’re young and unemployed — that’s how you can keep that two months salary thing as cheap as possible.
And that’s likely why TRENDS IN DIAMOND RING SHOPPING have shown that that the MOST COMMONLY PURCHASED ENGAGEMENT RING costs anywhere from $500 – $999.
On average, taking all rings into account, the AVERAGE COST OF A DIAMOND RING IS $3693.
Some other trends to consider when you’re looking at purchasing your bride her ring:
- White gold is most popular, following by yellow gold. 14k gold is the leader
- Round cuts are most popular, followed by a princess cut
- Does size matter? The most popular diamond size is between 1.0 and 1.49 carats. The second most popular size is between 0.5 and 0.99 carats. (Who’s the lucky 3.17% that’s getting a diamond larger than 3 carats?)
- The most commonly purchased diamond color is H, at about 40% of all diamonds sold.