In their 12th annual study of over 30,000 people regarding BUSINESS REPUTATIONS AND PUBLIC PERCEPTION, Google ranked first.
What exactly is “business reputation”? That’s what the public views as social responsibility, emotional appeal, quality of the product, financial performance, and other touchy-feely elements that could lead an individual investor to put some money into a company’s stock.
There were 60 businesses on the final list. The top 25 most reputable companies are:
- Johnson & Johnson
- 3M
- Berkshire Hathaway
- Apple
- Intel
- Kraft
- Amazon
- General Mills
- Disney
- Procter & Gamble
- SC Johnson
- UPS
- Sony
- Coca-Cola
- Microsoft
- Whole Foods
- Honda
- Pepsi
- Costco
- Kohls
- Unilever
- Southwest Airlines
- Home Depot
- HP