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The Top 100 Global Brands for 2013

Building a global brand is the ultimate goal of any major business.

It’s one thing to be successful on a local or hyperlocal level.  It’s quite another feat to take that same local presence and expand that to a larger stage.  Many have succeeded, but even more have failed at doing so.

Global Brand Power: Leveraging Branding for Long-Term Growth
Global Brand Power: Leveraging Branding for Long-Term Growth
The branding bible for today’s globalized world

Which is why it’s always helpful to review the BEST GLOBAL BRANDS every year, as ranked by total brand earnings (based on a complicated calculation that takes into account some financial analysis, demand for the brand, and other competitive analysis.  In other words, how much does the brand play a role in purchasing decisions?

You’ll see, as you look at this year’s list, that the brand plays a major part in that.

Here are the TOP 25 of the TOP 100 BRANDS for 2013:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. General Electric
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
  11. Mercedes-Benz
  12. BMW
  13. Cisco
  14. Disney
  15. HP
  16. Gillette
  17. Louis Vuitton
  18. Oracle
  19. Amazon
  20. Honda
  21. H&M
  22. Pepsi
  23. American Express
  24. Nike
  25. SAP

Are you surprised by Apple’s rise to the top, especially after looking at PREVIOUS GLOBAL BRAND LISTS we’ve posted here on Web Watch?  Is Apple really that big, or is that primarily perception?