Do you use any Ad Block software or have a custom HOSTS file to prevent advertisements from overwhelming your Internet browser?
Do you get tired of pop-up, pop-under, fly-by, expanding multimedia ads that hide the content you’re really interested in seeing?
Maybe there’s a real answer to the problem instead of fighting the advertisers:
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So you’re surfing the web without any Ad Block plugin installed in your browser, because you know that Internet content isn’t free.
And you’re checking out some site and you see an ad for a product that you recently Googled for. Or for a website that you visited the other day. Or for a travel destination that is related to a message board you frequent.
All of these are targeted ads, placed there by the businesses as a way to draw you back to their site to conclude any unfinished business you may have left there.
Building a global brand is the ultimate goal of any major business.
It’s one thing to be successful on a local or hyperlocal level. It’s quite another feat to take that same local presence and expand that to a larger stage. Many have succeeded, but even more have failed at doing so.
A good bowl of cereal and Saturday morning cartoons were a rite of passage for many growing up in the 70’s and 80’s. Today’s kids don’t know what quality kids-oriented TV programming was, since everything now has to be sanitized to ensure that nothing is directly marketed towards kids.
Remember McDonaldland and all the fun characters that Ronald McDonald used to hang out with? Don’t see them much on TV anymore, do you? It’s a surprise that they still show up at the Macy’s Thanksgiving Day parade, considering the promotional aspect of having a clown as your spokesman.
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Whenever Web Watch travels around the country, we always try to “go local” whenever possible. We can eat at an Applebee’s or a McDonald’s almost anywhere… but we’ll go out of our way to chow down at an IN-N-OUT BURGER or grab a beer at the WYNKOOP BREWERY because, well, we can’t get that stuff locally.
Well, we could if we put some effort into the project, but you know what we mean. When you travel, you want to be like a native. If that means drinking sweet tea while in the South, or grabbing some BBQ in Texas, having a lobster roll in Maine — well, by golly, that’s what we’re going to do.
From Altoids to Zima:
The Surprising Stories Behind 125 Famous Brand Names
As Web Watch drives around Suburbia, we can’t help but notice that in strip mall after strip mall, all the signage for the retail stores are almost always the same color: red.
There should be a community ordinance about it, but everywhere we look we see red signage.
And while we understand why this may be the case — easier to see in all light and weather conditions – we got to wondering whether a red sign was really the best choice for all business types.
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Have you seen the classic Dudley Moore movie CRAZY PEOPLE?
It was about a burned-out advertising executive that decided that Truth in Advertising was more important than lying to potential consumers about what a product could or couldn’t do.
Like the oft-quoted line about Volvo cars back in the day, “Boxy, but safe”. True on both accounts.
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You see them everywhere you go as you drive through your local suburbs, cruising by the strip mall shopping center:
The sign twirler, sign spinner, human directional sign, sign waver, sign flipper, living sign, or a casual sign holder on a stick . And you always do the same thing as you drive by: “hey, look at that idiot with the sign!”
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Cap’n Crunch
