More and more Americans are being hit with higher grocery store bills, and it’s not all due to rising gas prices leading to an increase in transportation costs.
No, you aren’t seeing things when you browse through the “new low prices” sign at the grocery store — those “low prices” really aren’t lower than what they have been. In many cases, those “new low prices” are just a highlight of “hey, we don’t charge as much for this as the other guy is, but it’s still a higher price than you’re used to paying”.