Those two words conjure up all sorts of feelings from those who frequent any of the Trader Joe’s specialty grocery stores around the country. Inexpensive (do not call it cheap) wines, candies, and prepared frozen foods from around the world, brought to you by pleasant, happy, Hawaiian-shirt wearing, bell-ringing employees.
Shouldn’t every company be like Trader Joe’s?
So you’ve been to the store, but you have wondered – who exactly is this amazing Trader Joe fella, and how does he do all the amazing things that he does?
Here’s a video clip of Kylie Kinane talking about Trader Joe: the Myth, the Man, the Legend