Still relevant: Millennials love to shop at the mall

Sure, Robin Sparkles may have made LET’S GO TO THE MALL a big hit in Canada, but that was a long time ago.

When was the last time that YOU, Web Watch reader, went to the mall on your own just to wander around?

Chances are, you haven’t.  Most malls and major mall retailers appear to be losing retail sales — except Apple Stores — primarily due to online retailing.   But should malls still worry?

Lets Go Shopping at the Mall
Lets Go Shopping at the Mall

Not according to a recent survey from the URBAN LAND INSTITUTE.

They’re showing that Millennials – those Generation Y kids that were raised in the 1980’s and 1990’s – absolutely love to shop at the mall.  Overwhelmingly, they prefer the brick-and-mortar experience over shopping online.  To them, going to the mall was – and still is – a social experience.

Some of the other findings from the survey were:

  • Brands that Millennials love most include Target, Kohl’s, JCPenney, Kmart, and Walmart
  • 37% love to shop, and 48% merely “enjoy” it
  • 70% of women and 50% of men look at shopping as entertainment

So are Millennials ignoring online shopping in favor of the mall? Not at all.  Just because they like going to the mall doesn’t mean that they’re not also shopping online.  91% of those surveyed said that they had made an online purchase of some sort.