A company lives and dies by its reputation.
Some companies never recover from a problem, while others openly address the issue at hand and do everything they can to win back customers. Coca-Cola has done it, others have as well.
It’s easy when you’re perennially at the top of the list of MOST REPUTABLE COMPANIES, like Amazon, Coca-Cola, Apple, and Disney tend to find themselves every year — but it’s those struggling at the bottom of the list that really have a rough time at it.
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Who is the MOST HATED COMPANY IN AMERICA?
That’s an interesting question that was answered in a recent HARRIS POLL. They based their results on a combination of the following six areas, as rated by over 18,000 people:
Hooked On Customers:
The Five Habits of Legendary Customer-Centric Companies
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Nothings says “AMERICA” like pure, unadulterated consumerism.
Whether it be across the country or around the world, Americans are defined by what they wear, what they use, what they drive, what they eat and drink.
Maybe you’ve seen a cardboard box for the Ronald McDonald House in your breakroom.
Maybe you’ve been told by your neighbor’s kid that there’s the same amount of money in this part compared to the entire rest of the trash you’re throwing out.
What if we told you that you’re basically wasting your time?
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When you’re traveling around the country and you pull into the local diner, how do you answer when the waitress asks you if you’d like a Coke?
Do you assume that she’s asking you if you actually would like a Coca-Cola product, or do you think she’s referring to any beverage generically as “Coke”? For some, a pop is a soda. For others, a soda is a pop.
Coke or Pepsi? Amazingly awesome questions to ask your friends!
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Building a global brand is the ultimate goal of any major business.
It’s one thing to be successful on a local or hyperlocal level. It’s quite another feat to take that same local presence and expand that to a larger stage. Many have succeeded, but even more have failed at doing so.
Whenever Web Watch travels around the country, we always try to “go local” whenever possible. We can eat at an Applebee’s or a McDonald’s almost anywhere… but we’ll go out of our way to chow down at an IN-N-OUT BURGER or grab a beer at the WYNKOOP BREWERY because, well, we can’t get that stuff locally.
Well, we could if we put some effort into the project, but you know what we mean. When you travel, you want to be like a native. If that means drinking sweet tea while in the South, or grabbing some BBQ in Texas, having a lobster roll in Maine — well, by golly, that’s what we’re going to do.
From Altoids to Zima:
The Surprising Stories Behind 125 Famous Brand Names
If you’re a brand manager, one goal of your job is to ensure that you have an active Social Media presence.
Some companies do it well. Some companies do it poorly. Some companies are non-existent in the social space. Those that do it well don’t necessarily need any more advice other than to keep doing what’s working. Those that do it poorly need all the help that they can get. And those that aren’t participating at all – well, maybe that’s okay for them. It depends on the industry and their products, we suppose.
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