Coca-Cola

Even if you’re one of those Occupy Wall Streeters, complaining about everything that Big Business is doing to Keep You Down, chances are you’re also a little bit brand conscious.

Aside from the fact that the OWS movement went to all the trouble of ensuring that they have a trademark on “OCCUPY WALL STREET”, those 99% really aren’t any different from the rest of us.

They’re wearing name-brand clothing, purchased at a name-brand retailer.

They’re marketing their protest with Apple and Google phones, using Facebook and Twitter over cellular networks or purloined free WiFi connections that are setup/maintained/paid for by other corporations.

A protest is fine, and bringing attention to companies’ misdeeds is powerful — but don’t complain about how all businesses are bad if you have to rely on them in order to handle your protest in the first place.

See, it really IS all about branding and marketing, isn’t it?

TiVo: those who have never owned one will never understand. Those who have used a generic DVR think they understand, but they really don’t.

One benefit that many TiVo enthusiasts love to speak about is their ability to fast-forward through commercials. This has led to some advertisers trying to make their ads “TiVo-Friendly”, so that the core message of the spot will still be conveyed, even as the rest of the commercial goes by in a blur. As an example, you may have seen some movie ads that have the name of the movie displayed at the top of the screen for the duration of the commercial. TiVo users may not see the commercial content, but they know what the commercial was for.

Heck, even NBC CONDUCTED A STUDY THAT PROVED TIVO and DVR USERS DO PAY ATTENTION TO COMMERCIALS. In part, it’s because users who are fast-forwarding through the commercials end up watching the screen intently focused on when the commercial break stops, and if they happen to see an interesting commercial whiz by, they’ll rewind back to watch it.

Let’s take a look at WHAT TiVo SAYS ARE THE MOST WATCHED PROGRAMS AND COMMERCIALS BY TiVo USERS IN MAY 2009: