TV Commercials: How to Make Them: or, How Big is the Boat?
Have you ever wondered how much it cost to buy a commercial on your favorite prime-time TV show?
Well, worry no more.
Ad Age has done the research for you and has released it’s list of WHAT A TELEVISION SPOT COSTS for this TV season.
We already know that DWTS charges $233,482 per commercial (likely more as they get towards the finale). But what are the highest-charging shows for each night of the week? Here’s what we found:
- SUNDAY: Sunday Night Football – $512,367. Family Guy charges about $2k more than The Simpsons.
- MONDAY: Dancing may pull in $233k, but the big money maker is still Two and a Half Men at $252,418. House is a close second.
- TUESDAY: Glee brings in the most, at $267,141. But the Dancing with the Stars results show is still a healthy $216,703
- WEDNESDAY: The X-Factor clocks in at $320,669 per spot, with midseason replacement American Idol allegedly getting $502,900 per spot. Modern Family commercial time can be had for $249,388.
- THURSDAY: The most important commercial time of the week for movie studios hawking their latest films, they’ll shell out big money for the X-Factor or American Idol results shows, at $283,034 and $468,100 respectively. Grey’s Anatomy still is a healthy $203,078 per spot.
- FRIDAY: A relative bargain. Shark Tank (a phenomenal show) gets $67,227 per spot, with a few other shows bringing in slightly more.
- SATURDAY: Did we say that Friday was a bargain? Saturday is a commercial basement dweller. Luckily, CBS’s college football lineup brings in big bucks for their spots, at $85,200 each…. otherwise, you’re looking at a ton of sub-$50k commercial slots.