Mousetrapped: A Year and a Bit in Orlando
Web Watch has to admire people like Lisa Ray.
Lisa has strong convictions and a big stick-to-it attitude that isn’t often seen elsewhere. She really does mean what she says, and says what she means. Good for her.
Lisa, the founder of PARENTS FOR ETHICAL MARKETING, was upset at how the Disney corporation handled a refund request for the Baby Einstein line of early-learning DVDs. Her reaction to those events (already documented elsewhere) led her to comment to her family, “I wish we could boycott Disney. But I don’t think we can. They’re too big.”
This got her 12-year-old daughter thinking, and she suggested that maybe they could go a year without Disney.
Lisa liked this idea so much, she decided that was exactly what she and her family were going to do: go A YEAR WITHOUT DISNEY.