Who doesn’t like fast food?
First, it’s fast. Convenience plays a big part of the equation here. Have you ever noticed that you can get a burger in a few seconds at your local fast food burger joint, but asking them for a salad kinda throws the staff for a loop?
“wha? salad? uh, where do we have the salad fridge? Where’s the list of dressings? Sorry – we ran out of the one salad we had prepared, would you mind waiting 20 minutes while we defrost one from the freezer for you? You want fries while you wait? We got those right here for ya…”
And Web Watch will admit that we really dig the new McDonald’s restaurant menus that list calorie counts – the design is clean, and the overall menu remains relatively easy to read. On the other hand, we were stuck having to visit a Popeye’s Chicken place the other day, and that menu was one of the most cluttered and confusing things we’ve seen in a long time — combined with the plethora of table tents and other advertising signage, we almost had trouble seeing where we were supposed to place our order, let alone get our beverages and napkins later. There is such a thing as too much signage, and Popeye’s was hitting at about 175% of their overall sign quota.
Hey Popeye’s: your sales aren’t down because your chicken is fried and everyone is on a health kick. Your sales are down because your signage sucks.
But let’s get to today’s statistic, courtesy of NATION’S RESTAURANT NEWS‘ article about the MOST VISITED QUICK SERVICE RESTAURANT CHAINS:
- 51% of fast-food restaurant customers have visited a McDonald’s recently.
- 39.7% have visited a Subway
In other words, McDonald’s and Subway are the most visited fast food chains. This shouldn’t surprise anyone, considering that they are also two of the largest footprints around the world.
Rounding out the list of TOP TEN MOST VISITED RESTAURANTS, after McDonald’s and Subway were:
- Burger King
- Taco Bell
- Dunkin Donuts
- Pizza Hut
There were regional differences. Dairy Queen is popular in the midwest, as is Chipolte. Chick-fil-A is popular in the South. Carl’s Jr and Jack in the Box are popular in the West.
Cultural/racial differences were indicated as well. Asian-Americans preferred Jamba Juice and In-N-Out Burger more than other categories.
Taco Bell caters to the most younger demographic visitors, as well as to the lowest income visitors being reported. Wendy’s catered to the most visitors in the higher income brackets being reported.