10 Things sports

When can we use the phrase “Super Bowl”? And other Super Legalities you should be aware of

One question that Web Watch hears a lot from our friends is “Why do some businesses use the term THE BIG GAME or PIGSKIN PARTY, while others use the term SUPER BOWL in their promotional material?” We’ve noticed this ourselves, and are often amused at the lengths some companies go to in associating themselves as being a part of the Professional Football Championship Game without actually mentioning any of the NFL’s trademarks.

Web Watch is not a lawyer, nor are we involved/affiliated with the Super Bowl, the NFL, and its various properties – but we can certainly share some of the things that we’ve learned over the years. Take the following as helpful suggestions, but if you are planning on using any of the NFL’s trademarks yourself – you may want to check with your own legal department and/or followup with the NFL themselves for your own DOs and DONTs list.