If you have been enjoying the OLD SPICE COMMERCIALS that have been sweeping across the Internet this week that star Isaiah Mustafa recording personalized Old Spice-themed messages as responses to Twitter, Facebook, and other messages that have been sent his way, then perhaps you’d want to visit one of these sites to record some history for yourself.
Just enter a number and select from the presented choices, and your personalized MP3 will be generated and made available for your download and use – finally allowing your unanswered phone to not smell like desperation anymore.
This Old Spice campaign is, by all accounts from those who follow these types of things, sheer brilliance in using social media to reach out to a new demographic who may not be interested in the seemingly old-skewing Old Spice brand. Kudos to the marketers for trying something new, and making it funny/worthwhile to follow along with.
How did they do it? You may want to check out one of these articles that can better explain the marketing genius behind this unique campaign: