How’s your Kickstarter campaign coming along?
Are you struggling against the deadline, or do you think you’ll end up refunding all the money back to the contributors?
Any shark will tell you, it’s a tough sell to create an online pitch and successfully convince strangers to give you money for a product that may or may not be what they’re looking for.
So what would you do if Web Watch told you that we found a list that practically GUARANTEES success in reaching your funding goal?
Yup, it’s a list of 100 WORDS THAT PREDICT KICKSTART SUCCESS, along with a list of 100 WORDS PRACTICALLY GUARANTEED TO DRIVE PEOPLE AWAY FROM YOUR KICKSTARTER CAMPAIGN. And all this comes courtesy of a Georgia Tech study entitled The Language that Gets People to Give by Eric Gilbert and Tanushree Mitra
So without further ado, here are the top 20 phrases that you should include in your Kickstarter pitch; including these phrases should increase the likelihood of your campaign being funded:
- project will be
- has pledged
- pledged and
- we can afford
- used in a
- around new
- their creative
- mention your
- to build this
- option is
- workshop and
- the coming
- we have chosen
- and an invite
- all supporters
- pledgers will
- lane
- want them to
- got you
- and encouragement
and, as the study so nicely points out… your 21st pitch phrase for your Kickstarter success:
“cats”
What are some phrases to avoid? The study had some of those as well:
- dressed up
- will surely
- blanket
- hand made by
- the production costs
- we have lots
- not been able
- new form of
Yeesh – avoid the above phrases as well as the litany of other suggested word to avoid, also posted in the above link.