Trust is one of those business attributes that a company earns over time.
Once you lose that trust, it’s hard – but not impossible – to win back. Take Tylenol for instance – they had a horrible marketing nightmare after their scandal a few years back. Pundits said that Tylenol would never recover from the backlash.
But what did the company do? They fought back hard and were able to restablish that bond between themselves and the consumers. They earned back trust.
Other companies, however, don’t learn. They bungle their relationships with their customers and soon find themselves being left behind. Again, once you lose that trust, it’s hard to get back.
Entrepreneur Magazine believes trust is a vital part of any company’s business plan. And some companies have banked significant goodwill with consumers that they have earned Entrepreneur’s accolades by landing on their LIST OF THE TOP 120 MOST TRUSTED BRANDS.
Frankly, looking at the list of event the TOP 25 COMPANIES ON THIS LIST, we must say that we’re a little bit shocked.
- In-N-Out Burger
- Trader Joe’s
- Panera Bread
- Virgin America
- Southwest Airlines
- Apple Store
- Whole Foods Market
- Wynn Las Vegas
- Four Seasons
- Chipotle Mexican Grill
- Maker’s Mark
- The Glenlivet
- Ulta Beauty
- Embassy Suites
- Residence Inn by Marriott
Seeing TARGET on this list is a bit surprising, considering their recent credit card hacker incident.
The number of casinos on this list is intriguing also, but if you’re choosing to gamble somewhere you must trust the casino inherently.
Costco? Trader Joe’s? In-n-Out Burger and Chick-Fil-A all seem reasonable to us on this list as well.
What about you – are there brands on this list that you agree shouldn’t be considered “most trusted”? Are there companies that you think should have been included instead? Post your comments below and let us know…