10 Things

The 25 Most Trusted Companies in America

Trust is one of those business attributes that a company earns over time.

Once you lose that trust, it’s hard – but not impossible – to win back.  Take Tylenol for instance – they had a horrible marketing nightmare after their scandal a few years back.  Pundits said that Tylenol would never recover from the backlash.

But what did the company do?  They fought back hard and were able to restablish that bond between themselves and the consumers.  They earned back trust.

Other companies, however, don’t learn.  They bungle their relationships with their customers and soon find themselves being left behind.  Again, once you lose that trust, it’s hard to get back.

The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line
The Trust Edge:
How Top Leaders Gain Faster Results,
Deeper Relationships, and a Stronger Bottom Line

Entrepreneur Magazine believes trust is a vital part of any company’s business plan.  And some companies have banked significant goodwill with consumers that they have earned Entrepreneur’s accolades by landing on their LIST OF THE TOP 120 MOST TRUSTED BRANDS.

Frankly, looking at the list of event the TOP 25 COMPANIES ON THIS LIST, we must say that we’re a little bit shocked.

  1. Sephora
  2. In-N-Out Burger
  3. Publix
  4. Patrón
  5. Trader Joe’s
  6. Ritz-Carlton
  7. Panera Bread
  8. Virgin America
  9. Southwest Airlines
  10. Apple Store
  11. Whole Foods Market
  12. Wynn Las Vegas
  13. Bellagio
  14. Nordstrom
  15. Target
  16. Four Seasons
  17. Chipotle Mexican Grill
  18. Maker’s Mark
  19. The Glenlivet
  20. Costco
  21. T.J.Maxx
  22. Ulta Beauty
  23. Embassy Suites
  24. Residence Inn by Marriott
  25. Chick-fil-A

Seeing TARGET on this list is a bit surprising, considering their recent credit card hacker incident.

The number of casinos on this list is intriguing also, but if you’re choosing to gamble somewhere you must trust the casino inherently.

Costco? Trader Joe’s? In-n-Out Burger and Chick-Fil-A all seem reasonable to us on this list as well.

What about you – are there brands on this list that you agree shouldn’t be considered “most trusted”?  Are there companies that you think should have been included instead?  Post your comments below and let us know…