We were prompted to revisit TIGGER WATCH 2011 due to popular Disney blogger JIM HILL’s recent column entitled DISNEY’S GOING BACK TO THE FUTURE WITH WINNIE the POOH. Why? Because there are some things in Jim Hill’s article that just didn’t seem to add up.
Jim Hill quotes Andy Mooney, Chairman of Disney Consumer Products, as saying that Disney has “done a lot of research” regarding the Pooh characters and marketing franchise. Mr Mooney states, ““We talked with a lot of mothers. Who do most of the buying when it comes to Winnie the Pooh merchandise.” He continues, “What we’re really looking to do here is return these characters to their roots. Try and recapture what made them so popular, so desirable in the first place.”