Only 14% of the US population uses Twitter.
That’s not a whole lot of people, but those who are on it are communicating with each other (or to nobody at all) at a frentic pace.
And just like any mass gathering, Twitter users have aligned themselves with specific groupings, whether they knew they were doing so or not.
According to researchers at the PEW RESEARCH CENTER, there are SIX DIFFERENT TYPES OF TWITTER CONVERSATIONS going on:
- The POLARIZED CROWD. Primarily a political divide, these are two separate and distinct groups of Twitter users that do not interact with each other at all. “Join the conversation” only appears to happen among like-minded individuals rather than reaching across the aisle to enage the other group. If it matters, liberal Twitter users like to share news stories from mainstream news sources.
- The TIGHT CROWD: do you only interact with people you know in real life on Twitter? Only participate when you’re at a conference?
- The BRAND CLUSTERS: when Twitter conversations surround well-known products, services, or celebrities. People who Tweet in this manner are isolated by themselves — they’re not tweeting to anyone in particular or engaging in an overall conversation. Shouting from the mountaintop, indeed
- COMMUNITY CLUSTERS that are curated by focusing on a smaller audience. Regional news stories tend to create these discussions.
- BROADCAST NETWORK: Twitter users who re-broadcast the news from the original sources, but don’t add any additional commentary or conversation to the topic at hand. It’s like being a town crier, “here’s the news I heard, followers”.
- SUPPORT NETWORK: This is the opposite from the Broadcast Network, where Twitter users all tweet at a central account, such as for user support or customer service.
So which type of Twitter user are you?