10 Things News shopping

Just like your underwear, sales are creeping up

Web Watch has previously covered news regarding how one can tell that the economy is picking up based on the increase in underwear sales.

But isn’t it time to take a look at exactly what type of worldwide retail trends we should be looking at when it comes to our underwear purchases?

Big Momma Undies
Big Momma Undies

According to a study entitled the GLOBAL UNDERWEAR MARKET REPORT 2012, sales of all types of underpants are on the rise everywhere around the world:

  • More than 1/4 of all underwear sales were made in Europe.  The number two underwear-purchasing country was the US, followed by Russia and China.
  • In the US, women’s underwear sales increased by 33%  from 2004 to 2010.  In the same timeframe, men’s underwear sales only increased by 10%
  • France reported the highest underwear sales in Europe
  • In Japan, the biggest trends in underwear purchases were for breast-reduction bras and fat-burning underwear