Building a global brand is the ultimate goal of any major business.
It’s one thing to be successful on a local or hyperlocal level. It’s quite another feat to take that same local presence and expand that to a larger stage. Many have succeeded, but even more have failed at doing so.
Web Watch has owned a fair number of home video game systems over the years.
Among others, we’ve had your basic PONG machine, the classic Atari 2600, a Nintendo Game Boy, Turbografx 16, Xbox, various Playstations, and a Wii. An entire industry could be devoted to the number of random game cartridges we have lying around for defunct (or soon to be defunct) systems.
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In other words, this post is not for you.
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Even if you’re one of those Occupy Wall Streeters, complaining about everything that Big Business is doing to Keep You Down, chances are you’re also a little bit brand conscious.
Aside from the fact that the OWS movement went to all the trouble of ensuring that they have a trademark on “OCCUPY WALL STREET”, those 99% really aren’t any different from the rest of us.
They’re wearing name-brand clothing, purchased at a name-brand retailer.
They’re marketing their protest with Apple and Google phones, using Facebook and Twitter over cellular networks or purloined free WiFi connections that are setup/maintained/paid for by other corporations.
A protest is fine, and bringing attention to companies’ misdeeds is powerful — but don’t complain about how all businesses are bad if you have to rely on them in order to handle your protest in the first place.
See, it really IS all about branding and marketing, isn’t it?
The 100 Best Companies to Work for in America
We’ve all seen those lists of the TOP COMPANIES TO WORK FOR, based on survey results that cover all sorts of topics like their work-from-home/telecommuting policies, time off, healthcare benefits, and other aspect – both tangible and not so much.
But a list of the TOP COMPANIES TO WORK FOR will only go so far – because the majority of those lists are usually family-friendly, local organizations that know how to cater towards their employees.
And there’s nothing wrong with that. If you are one of the lucky people working for one of those organizations, then good for you. You’re already there.
