Tag: marketing

Slogan Mashup of the Day: Excessive Gas? Captain Says “Make it Happen”

Post author By web gangsta
Post date December 26, 2009

HAVE A SLOGAN is one of those funny widget-driven sites that follow in the footsteps of many a “why didn’t we think of this sooner” item.

You know that game you play in the bar where you take any common marketing phrase or famous quote and see how much funnier it can be if you were substitute one key word with “fart” or “underpants”? Let’s try it, shall we?

Give me liberty or give me underpants!
I regret that I have but one fart to give to this country.
One if by land, two if by underpants!
A fart in the hand is worth two in the underpants.

(Why underpants? Because a clown once told me – seriously – that there is nothing funnier to a 5-year-old child than the word “underpants”. There’s a reason why Captain Underpants is so popular with the kiddies. But we digress…)

Tags business, marketing, website

Websites

Hurray for Jeanne Sather: The Assertive Cancer Patient

Post author By web gangsta
Post date October 10, 2009

National Feel Your Boobies Week continues…

If there’s one thing that a successful patient has in battling their own disease, it’s assertiveness.

No good ever comes from being passive and letting the disease – any disease – control you.

THE ASSERTIVE CANCER PATIENT is Jeanne Sather’s blog devoted to how she is beating her own cancer.

Tags Blog, breast cancer, marketing, medical, website

News

Companies that Profit by using Pink Ribbons for Breast Cancer

Post author By web gangsta
Post date October 9, 2009

National Feel Your Boobies Week continues…

If you haven’t noticed, October brings with it not just the black-and-orange fun of Halloween, but also the ubiquitious pink ribbon-emblazoned products that companies issue to show their support for breast cancer research.

Web Watch 100% supports donating to research and the good that comes from that – whether it be for breast cancer or any other charitable cause of your choice.

However, where the pink ribbon on products was once seen as solely as a philanthopic device has turned into something much more: Just Another Marketing Ploy.

Why buy these regular spatulas when you can buy a pink spatula?

Why buy just any room circulation fan when you can buy a room circulator fan that has a pink ribbon on it?

Just browse Amazon or your favorite local store this month, and you’ll see any number of pink and ribbonized items that serve no real purpose when compared to their normal-colored counterparts sold throughout the rest of the year.

Tags breast cancer, business, marketing, News

TV TV Reviews

TiVo Alert: PITCHMEN on Discovery

Post author By web gangsta
Post date April 16, 2009

Billy Mays (the bearded one) and Anthony Sullivan (the other guy) are two of those “As Seen on TV” pitchmen, shilling products ranging from stick-up lightbulbs to cleaning supplies to other handy household products.

Since these infomercials have become so ingrained in the public consciousness (“I’ve fallen and I can’t get up!”), The Discovery Channel has decided to make Pitchmen, a reality-TV show about what it takes to get a new product from the pitch to TV.

Similar in concept to the ABC program AMERICAN INVENTOR from a few years ago, people from around the country bring their inventions to a pitch meeting with Billy, Anthony, and the president of Tele-Brands in the hopes that they too have the Next Greatest Must-Have item.

Along the way, we learn a little bit about what it takes to be a successful telemarketed product, such as:

Tags advertising, marketing, reality tv, TV