Tag: marketing

Radio dominates in advertising impact survey

Post author By web gangsta
Post date September 23, 2012

How many people listen to the radio?

If you were to pay attention to technology pundits and the general news media, you would come away with the conclusion of, “well, practically nobody”. According to them, all those people who used to be radio listeners are bypassing that “old” technology for new offerings that the Internet has brought to bear, such as Pandora and Spotify. Cellphone playlists. Satellite radio, even, still makes a claim for being a popular alternative to traditional radio listening.

Tags 10 Things, advertising, business, marketing, newspaper, radio, shopping, TV

food How To News

Want kids to eat more fruits and vegetables? It’s all about cartoon marketing

Post author By web gangsta
Post date August 24, 2012

Look, we all know that kids today are a little on the plump side.

They don’t like to exercise, they don’t like to eat anything but fast food.

Blame it on MTV, video games, and Ronald McDonald.

But there’s a reason for it – and it may have something to do with the same reason that Sugar Smacks had to be changed to just Smacks on the cereal aisle.

Tags Cartoons, food, How To, marketing, News, parenting, Vegetarian

10 Things News Websites

Can YOU name the Top 100 Global Brands for 2012?

Post author By web gangsta
Post date May 28, 2012

Even if you’re one of those Occupy Wall Streeters, complaining about everything that Big Business is doing to Keep You Down, chances are you’re also a little bit brand conscious.

Aside from the fact that the OWS movement went to all the trouble of ensuring that they have a trademark on “OCCUPY WALL STREET”, those 99% really aren’t any different from the rest of us.

They’re wearing name-brand clothing, purchased at a name-brand retailer.

They’re marketing their protest with Apple and Google phones, using Facebook and Twitter over cellular networks or purloined free WiFi connections that are setup/maintained/paid for by other corporations.

A protest is fine, and bringing attention to companies’ misdeeds is powerful — but don’t complain about how all businesses are bad if you have to rely on them in order to handle your protest in the first place.

See, it really IS all about branding and marketing, isn’t it?

Tags amazon, apple, business, Coca-Cola, Disney, facebook, Google, marketing, mcdonalds, microsoft, survey, website

10 Things

News flash: Men and women love different brands

Post author By web gangsta
Post date February 20, 2012

What brands do you love?

What products do you especially seek out simply because you love the company, regardless of whether they’re considered the Best of Class in their product line?

Would you believe that men and women differ on which brands they admire most?

We know, it’s shocking that there could be gender differences based solely on brand affection – but it’s true.

Tags 10 Things, brands, business, gender, marketing, survey

Gambling Internet

An open letter to MGM, Caesars, Sands, and other casino companies regarding social media

Post author By web gangsta
Post date December 30, 2011

Fountains of Bellagio

This is an open letter to the marketing staff at MGM Resorts, Caesars Entertainment, Sands, and other casino corporations. And if you’re part of the marketing staff at a different type of company, you may want to pay attention to this as well – since the core takeaway here applies to you as well.

Tags business, Caesars, casinos, facebook, Gambling, Harrahs, How To, Internet, Las Vegas, marketing, MGM Resorts, Sands, social, social media, twitter, Venetian

10 Things Disney News

Can YOU name the top 50 global brands?

Post author By web gangsta
Post date March 2, 2010

It’s hard to differentiate your brand in a small market.

Imagine how difficult it can be to establish your brand in today’s world-wide environment.

Now imagine how more complicated that has become with the Internet diluting everybody’s attention span to that of a walnut. Now you have an idea of how hard it can be to get a new brand noticed in the competitive world-wide field.

Especially when other companies have had decades-upon-decade head start on you.

Tags 10 Things, Disney, marketing, News

food shopping

FOOD ALERT! Girl Scout cookie Thin Mints are still smaller, so try this recipe

Post author By web gangsta
Post date February 22, 2010
1 Comment on FOOD ALERT! Girl Scout cookie Thin Mints are still smaller, so try this recipe

It really shouldn’t bother Web Watch as much as it does.

After all, eating too many cookies of any type isn’t good for you. Heck, even Cookie Monster says that “Cookies are a Sometimes Food”

But as the Chicago Sun-Times and others pointed out last year, Girl Scout cookies were getting a bit smaller, perhaps due to the recession. There’s even a FACEBOOK page devoted to fans who want to get their 8 cookies back in the box.

But now an entire whole year has passed since, and Web Watch dutifully went to the local grocery store to buy our annual allottment of Thin Mints, Tagalongs, and Samoas from the Girl Scouts (and their parents) trying to sell off their excess inventory*.

And Web Watch can confirm that this year’s Thin Mints Economic Indicator shows that the economy is still in the gutter as the 2010 box looks to be the same as the 2009 box. That is, in 2010 we’re still looking at a smaller box and fewer cookies.

Tags food, marketing, recipe, shopping

Book Gambling How To shopping

Read This Book: William Poundstone’s PRICELESS – THE MYTH OF FAIR VALUE

Post author By web gangsta
Post date January 1, 2010

William Poundstone is one of Web Watch’s favorite writers, having written many books around the same theme of exposing various ways that professionals (magicians, street crooks, carnies, casinos, etc) lie, cheat, and steal their way into your wallet.

Some of Mr Poundstone’s books that you may already be aware of include:

All are great reads and lots of fun.

And now Mr Poundstone adds to his roster with PRICELESS – THE MYTH OF FAIR VALUE AND HOW TO TAKE ADVANTAGE OF IT.

Tags Book, business, Gambling, How To, marketing, shopping, survey