Those of you who follow Disney business news are already aware of Disney’s new fan club, D23.
For those of you who don’t follow the business side of the Disney company, D23 is something that the Disney marketers have put together to compete in the value-added, information marketplace that was left with a giant void when the various Disney Club, Magic Kingdom Card, Disney Magazine, and other promotional programs closed down. They’re calling D23 a “fan community”.
For $75 a year, D23 members get 4 glossy, high-quality magazines a year, along with some extra doodads and opportunities. Other websites have done a wonderful job dissecting the D23 program announcements, so it is unnecessary to repeat the bulk of the details here.