Web Watch was reading a CNN article the other day that shows how important it is to (a) have a good, gripping headline to draw a reader into a story; and (b) a phenomenal opening paragraph that lays out exactly what the story is about.
These are two rules that every aspiring news reporter should try to follow with every story that they file.
Case in point, the CNN article in question: THE DOWNSIDE OF “FRIENDS WITH BENEFITS”.