Tag Archives: advertising

When can we use the phrase “Super Bowl”? And other Super Legalities you should be aware of



One question that Web Watch hears a lot from our friends is “Why do some businesses use the term THE BIG GAME or PIGSKIN PARTY, while others use the term SUPER BOWL in their promotional material?” We’ve noticed this ourselves, and are often amused at the lengths some companies go to in associating themselves as being a part of the Professional Football Championship Game without actually mentioning any of the NFL’s trademarks.

Web Watch is not a lawyer, nor are we involved/affiliated with the Super Bowl, the NFL, and its various properties – but we can certainly share some of the things that we’ve learned over the years. Take the following as helpful suggestions, but if you are planning on using any of the NFL’s trademarks yourself – you may want to check with your own legal department and/or followup with the NFL themselves for your own DOs and DONTs list.

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How to Get Ahead in Advertising. (hint: listen to your audience)



How To Get A Head in Advertising
How To Get Ahead in Advertising

Advertising and comedy often go hand-in-hand.

Remember the film HOW TO GET AHEAD IN ADVERTISINGIt’s about an advertising exec who ends up with a talking zit on the side of his face.  Yeah, it’s worth watching.

Or the Dudley Moore film CRAZY PEOPLE, where ad execs decide to get their advertisements written by people in the looney bin (“Volvo: It’s safe, but boxy!”).

How many times have you looked at the TV or radio during a commercial break and mutter to yourself, “Really?  Did they REALLY just say that?  Do they think we’re idiots?”  Without even knowing what you heard, Web Watch is fairly certain the answer to that rhetorical question will be “yes”.

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TiVo Alert: PITCHMEN on Discovery



Billy Mays (the bearded one) and Anthony Sullivan (the other guy) are two of those “As Seen on TV” pitchmen, shilling products ranging from stick-up lightbulbs to cleaning supplies to other handy household products.

Since these infomercials have become so ingrained in the public consciousness (“I’ve fallen and I can’t get up!”), The Discovery Channel has decided to make Pitchmen, a reality-TV show about what it takes to get a new product from the pitch to TV.

Similar in concept to the ABC program AMERICAN INVENTOR from a few years ago, people from around the country bring their inventions to a pitch meeting with Billy, Anthony, and the president of Tele-Brands in the hopes that they too have the Next Greatest Must-Have item.

Along the way, we learn a little bit about what it takes to be a successful telemarketed product, such as:

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