One question that Web Watch hears a lot from our friends is “Why do some businesses use the term THE BIG GAME or PIGSKIN PARTY, while others use the term SUPER BOWL in their promotional material?” We’ve noticed this ourselves, and are often amused at the lengths some companies go to in associating themselves as being a part of the Professional Football Championship Game without actually mentioning any of the NFL’s trademarks.
Web Watch is not a lawyer, nor are we involved/affiliated with the Super Bowl, the NFL, and its various properties – but we can certainly share some of the things that we’ve learned over the years. Take the following as helpful suggestions, but if you are planning on using any of the NFL’s trademarks yourself – you may want to check with your own legal department and/or followup with the NFL themselves for your own DOs and DONTs list.
Continue reading "When can we use the phrase “Super Bowl”? And other Super Legalities you should be aware of"
Men like to check out other men’s junk. Women don’t.
In advertising and when designing websites, lots of research goes into determining exactly how to place specific items onto the page, photo, advertisement in order to determine the best layout.
Stores do this physically, by putting high-demand items (such as milk or perishables) towards the back of the store. Walt Disney did this when he decided that his new theme park needed a “weenie” in the center of the park to act as a magnet, ultimately drawing visitors towards the Castle that’s become a centerpiece of each of the Disney parks to date.
So while it’s easy to determine traffic patterns when people are walking around, how to businesses determine what makes a good print or online layout?
Continue reading "Men like to check out other men’s junk. Women don’t." »