How To Get Ahead in Advertising
Advertising and comedy often go hand-in-hand.
Remember the film HOW TO GET AHEAD IN ADVERTISING? It’s about an advertising exec who ends up with a talking zit on the side of his face. Yeah, it’s worth watching.
Or the Dudley Moore film CRAZY PEOPLE, where ad execs decide to get their advertisements written by people in the looney bin (“Volvo: It’s safe, but boxy!”).
How many times have you looked at the TV or radio during a commercial break and mutter to yourself, “Really? Did they REALLY just say that? Do they think we’re idiots?” Without even knowing what you heard, Web Watch is fairly certain the answer to that rhetorical question will be “yes”.
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When can we use the phrase “Super Bowl”? And other Super Legalities you should be aware of
One question that Web Watch hears a lot from our friends is “Why do some businesses use the term THE BIG GAME or PIGSKIN PARTY, while others use the term SUPER BOWL in their promotional material?” We’ve noticed this ourselves, and are often amused at the lengths some companies go to in associating themselves as being a part of the Professional Football Championship Game without actually mentioning any of the NFL’s trademarks.
Web Watch is not a lawyer, nor are we involved/affiliated with the Super Bowl, the NFL, and its various properties – but we can certainly share some of the things that we’ve learned over the years. Take the following as helpful suggestions, but if you are planning on using any of the NFL’s trademarks yourself – you may want to check with your own legal department and/or followup with the NFL themselves for your own DOs and DONTs list.
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