Tag Archives: marketing

THESE ARE THE TOP 50 MOST PATRIOTIC AMERICAN BRANDS


By web gangsta | Published:

Nothings says “AMERICA” like pure, unadulterated consumerism.

Whether it be across the country or around the world, Americans are defined by what they wear, what they use, what they drive, what they eat and drink.

TEAM AMERICA: WORLD POLICE
TEAM AMERICA: WORLD POLICE
Continue reading THESE ARE THE TOP 50 MOST PATRIOTIC AMERICAN BRANDS

Poo-Pourri’s Business Plan Stinks. Here’s what they should do instead…


By web gangsta | Published:

It’s happened to everyone.

You’ve had to go, and you’ve had to go bad - and you’re not at home where it’s typically safe to do so.

Look, everyone does it — we just don’t want to share that fact with our friends, neighbors, or family.  Web Watch was talking with a couple the other day who did not have the pleasure of living with each other before getting married.  On their honeymoon was the first time that either had experienced The Smell from the other… and she made him leave the hotel room while she took care of her business.

Ah, young love.

Poo-Pourri X-Large 8 oz bottle Original Scent bathroom toilet air freshner odor masking spray
Poo-Pourri Original Scent bathroom toilet air freshner odor masking spray

Continue reading POO-POURRI’S BUSINESS PLAN STINKS. HERE’S WHAT THEY SHOULD DO INSTEAD…

How to opt-out of targeted personalized web banner ads


By web gangsta | Published:

So you’re surfing the web without any Ad Block plugin installed in your browser, because you know that Internet content isn’t free.

And you’re checking out some site and you see an ad for a product that you recently Googled for.  Or for a website that you visited the other day.  Or for a travel destination that is related to a message board you frequent.

All of these are targeted ads, placed there by the businesses as a way to draw you back to their site to conclude any unfinished business you may have left there.

Ad Tracking For Your Web Business: Your Online Guide On How To Track Ads, Monitor Conversion Tracking, Use Ad Metrics To Adjust Marketing Strategies ... To Boost Your Sales Profits To The Max
Ad Tracking For Your Web Business:
Your Online Guide On How To Track Ads, Monitor Conversion Tracking,
Use Ad Metrics To Adjust Marketing Strategies
… To Boost Your Sales Profits To The Max

Continue reading HOW TO OPT-OUT OF TARGETED PERSONALIZED WEB BANNER ADS

The Top 100 Global Brands for 2013


By web gangsta | Published:

Building a global brand is the ultimate goal of any major business.

It’s one thing to be successful on a local or hyperlocal level.  It’s quite another feat to take that same local presence and expand that to a larger stage.  Many have succeeded, but even more have failed at doing so.

Global Brand Power: Leveraging Branding for Long-Term Growth
Global Brand Power: Leveraging Branding for Long-Term Growth
The branding bible for today’s globalized world

Continue reading THE TOP 100 GLOBAL BRANDS FOR 2013

The real names of fictional characters


By web gangsta | Published:

As you get closer to the birth of your new baby, you may start to wonder whether you should stick with a name from one of those baby books, or whether you should go off the beaten path and name your child after, let’s say, your favorite character.

Some people have done this successfully, such as Penn Jillette of Penn & Teller who (with his wife’s blessing, we assume) decided to name his daughter Moxie Crimefighter.  Who can’t say that a crimefighter isn’t a favorite character somewhere along the way?

But let’s say that you have more personal favorites from the world of books, games, food products, or other marketing.  Why wouldn’t you want to name your child after one of those characters… if ONLY YOU KNEW WHAT THEIR REAL NAMES WERE?!?!?

Poppin' Fresh - the Pillsbury Doughboy
Poppin’ Fresh – the Pillsbury Doughboy

Continue reading THE REAL NAMES OF FICTIONAL CHARACTERS

Most Iconic Brands across the US


By web gangsta | Published:

Whenever Web Watch travels around the country, we always try to “go local” whenever possible.  We can eat at an Applebee’s or a McDonald’s almost anywhere… but we’ll go out of our way to chow down at an IN-N-OUT BURGER or grab a beer at the WYNKOOP BREWERY because, well, we can’t get that stuff locally.

Well, we could if we put some effort into the project, but you know what we mean.  When you travel, you want to be like a native.  If that means drinking sweet tea while in the South, or grabbing some BBQ in Texas, having a lobster roll in Maine — well, by golly, that’s what we’re going to do.

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
From Altoids to Zima:
The Surprising Stories Behind 125 Famous Brand Names

Continue reading MOST ICONIC BRANDS ACROSS THE US

What your logo color REALLY means


By web gangsta | Published:

As Web Watch drives around Suburbia, we can’t help but notice that in strip mall after strip mall, all the signage for the retail stores are almost always the same color: red.

There should be a community ordinance about it, but everywhere we look we see red signage.

And while we understand why this may be the case — easier to see in all light and weather conditions – we got to wondering whether a red sign was really the best choice for all business types.

Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole Branding Team

Continue reading WHAT YOUR LOGO COLOR REALLY MEANS

The Chip Shop Awards: What advertising should be


By web gangsta | Published:

Have you seen the classic Dudley Moore movie CRAZY PEOPLE?

It was about a burned-out advertising executive that decided that Truth in Advertising was more important than lying to potential consumers about what a product could or couldn’t do.

Like the oft-quoted line about Volvo cars back in the day, “Boxy, but safe”.  True on both accounts.

Continue reading THE CHIP SHOP AWARDS: WHAT ADVERTISING SHOULD BE

How much money do sign twirlers make?


By web gangsta | Published:

You see them everywhere you go as you drive through your local suburbs, cruising by the strip mall shopping center:

The sign twirler, sign spinner, human directional sign, sign waver, sign flipper, living sign, or a casual sign holder on a stick .  And you always do the same thing as you drive by:  “hey, look at that idiot with the sign!”

Continue reading HOW MUCH MONEY DO SIGN TWIRLERS MAKE?

Top 9 Brands with the Largest Social Media Market Share


By web gangsta | Published:

If you’re a brand manager, one goal of your job is to ensure that you have an active Social Media presence.

Some companies do it well.  Some companies do it poorly.  Some companies are non-existent in the social space.   Those that do it well don’t necessarily need any more advice other than to keep doing what’s working.  Those that do it poorly need all the help that they can get.  And those that aren’t participating at all – well, maybe that’s okay for them. It depends on the industry and their products, we suppose. Continue reading TOP 9 BRANDS WITH THE LARGEST SOCIAL MEDIA MARKET SHARE

Take the Live Free Challenge for a year: Don’t buy your kids anything


By web gangsta | Published:

Hattie Garlick has a plan.

For 2013, she decided on a unique New Year’s resolution, to try to raise her son Johnny as cost-free as possible for a year.

That’s right — she’s not going to spend any money for anything that’s specifically geared towards her 2-year-old son.

Continue reading TAKE THE LIVE FREE CHALLENGE FOR A YEAR: DON’T BUY YOUR KIDS ANYTHING

Radio dominates in advertising impact survey


By web gangsta | Published:

How many people listen to the radio?

If you were to pay attention to technology pundits and the general news media, you would come away with the conclusion of, “well, practically nobody”. According to them, all those people who used to be radio listeners are bypassing that “old” technology for new offerings that the Internet has brought to bear, such as Pandora and Spotify. Cellphone playlists. Satellite radio, even, still makes a claim for being a popular alternative to traditional radio listening.

Continue reading RADIO DOMINATES IN ADVERTISING IMPACT SURVEY

Want kids to eat more fruits and vegetables? It’s all about cartoon marketing


By web gangsta | Published:

Look, we all know that kids today are a little on the plump side.

They don’t like to exercise, they don’t like to eat anything but fast food.

Blame it on MTV, video games, and Ronald McDonald.

But there’s a reason for it – and it may have something to do with the same reason that Sugar Smacks had to be changed to just Smacks on the cereal aisle.

Continue reading WANT KIDS TO EAT MORE FRUITS AND VEGETABLES? IT’S ALL ABOUT CARTOON MARKETING

Can YOU name the Top 100 Global Brands for 2012?


By web gangsta | Published:

Even if you’re one of those Occupy Wall Streeters, complaining about everything that Big Business is doing to Keep You Down, chances are you’re also a little bit brand conscious.

Aside from the fact that the OWS movement went to all the trouble of ensuring that they have a trademark on “OCCUPY WALL STREET”, those 99% really aren’t any different from the rest of us.

They’re wearing name-brand clothing, purchased at a name-brand retailer.

They’re marketing their protest with Apple and Google phones, using Facebook and Twitter over cellular networks or purloined free WiFi connections that are setup/maintained/paid for by other corporations.

A protest is fine, and bringing attention to companies’ misdeeds is powerful — but don’t complain about how all businesses are bad if you have to rely on them in order to handle your protest in the first place.

See, it really IS all about branding and marketing, isn’t it?

 

Continue reading CAN YOU NAME THE TOP 100 GLOBAL BRANDS FOR 2012?

News flash: Men and women love different brands


By web gangsta | Published:

What brands do you love?

What products do you especially seek out simply because you love the company, regardless of whether they’re considered the Best of Class in their product line?

Would you believe that men and women differ on which brands they admire most?

We know, it’s shocking that there could be gender differences based solely on brand affection – but it’s true.

Continue reading NEWS FLASH: MEN AND WOMEN LOVE DIFFERENT BRANDS