How can you hate singing portapotties? Continue reading VIDEO FUN: THE SINGING PORTAPOTTY!
Millennials, Generation Y.
Whatever you call them, we’re still talking about people who were born roughly from 1982 – 2004.
And while 80′s music may not be what they consider classic, these are the consumers who would have the most disposable income to spend elsewhere, Dexy’s Midnight Runners be damned.
Nothings says “AMERICA” like pure, unadulterated consumerism.
Whether it be across the country or around the world, Americans are defined by what they wear, what they use, what they drive, what they eat and drink.
It’s happened to everyone.
You’ve had to go, and you’ve had to go bad - and you’re not at home where it’s typically safe to do so.
Look, everyone does it — we just don’t want to share that fact with our friends, neighbors, or family. Web Watch was talking with a couple the other day who did not have the pleasure of living with each other before getting married. On their honeymoon was the first time that either had experienced The Smell from the other… and she made him leave the hotel room while she took care of her business.
Ah, young love.
So you’re surfing the web without any Ad Block plugin installed in your browser, because you know that Internet content isn’t free.
And you’re checking out some site and you see an ad for a product that you recently Googled for. Or for a website that you visited the other day. Or for a travel destination that is related to a message board you frequent.
All of these are targeted ads, placed there by the businesses as a way to draw you back to their site to conclude any unfinished business you may have left there.
Building a global brand is the ultimate goal of any major business.
It’s one thing to be successful on a local or hyperlocal level. It’s quite another feat to take that same local presence and expand that to a larger stage. Many have succeeded, but even more have failed at doing so.
As you get closer to the birth of your new baby, you may start to wonder whether you should stick with a name from one of those baby books, or whether you should go off the beaten path and name your child after, let’s say, your favorite character.
Some people have done this successfully, such as Penn Jillette of Penn & Teller who (with his wife’s blessing, we assume) decided to name his daughter Moxie Crimefighter. Who can’t say that a crimefighter isn’t a favorite character somewhere along the way?
But let’s say that you have more personal favorites from the world of books, games, food products, or other marketing. Why wouldn’t you want to name your child after one of those characters… if ONLY YOU KNEW WHAT THEIR REAL NAMES WERE?!?!?
Whenever Web Watch travels around the country, we always try to “go local” whenever possible. We can eat at an Applebee’s or a McDonald’s almost anywhere… but we’ll go out of our way to chow down at an IN-N-OUT BURGER or grab a beer at the WYNKOOP BREWERY because, well, we can’t get that stuff locally.
Well, we could if we put some effort into the project, but you know what we mean. When you travel, you want to be like a native. If that means drinking sweet tea while in the South, or grabbing some BBQ in Texas, having a lobster roll in Maine — well, by golly, that’s what we’re going to do.
As Web Watch drives around Suburbia, we can’t help but notice that in strip mall after strip mall, all the signage for the retail stores are almost always the same color: red.
There should be a community ordinance about it, but everywhere we look we see red signage.
And while we understand why this may be the case — easier to see in all light and weather conditions – we got to wondering whether a red sign was really the best choice for all business types.
Have you seen the classic Dudley Moore movie CRAZY PEOPLE?
It was about a burned-out advertising executive that decided that Truth in Advertising was more important than lying to potential consumers about what a product could or couldn’t do.
Like the oft-quoted line about Volvo cars back in the day, “Boxy, but safe”. True on both accounts.
You see them everywhere you go as you drive through your local suburbs, cruising by the strip mall shopping center:
The sign twirler, sign spinner, human directional sign, sign waver, sign flipper, living sign, or a casual sign holder on a stick . And you always do the same thing as you drive by: “hey, look at that idiot with the sign!”
If you’re a brand manager, one goal of your job is to ensure that you have an active Social Media presence.
Some companies do it well. Some companies do it poorly. Some companies are non-existent in the social space. Those that do it well don’t necessarily need any more advice other than to keep doing what’s working. Those that do it poorly need all the help that they can get. And those that aren’t participating at all – well, maybe that’s okay for them. It depends on the industry and their products, we suppose. Continue reading TOP 9 BRANDS WITH THE LARGEST SOCIAL MEDIA MARKET SHARE
Hattie Garlick has a plan.
For 2013, she decided on a unique New Year’s resolution, to try to raise her son Johnny as cost-free as possible for a year.
That’s right — she’s not going to spend any money for anything that’s specifically geared towards her 2-year-old son.
How many people listen to the radio?
If you were to pay attention to technology pundits and the general news media, you would come away with the conclusion of, “well, practically nobody”. According to them, all those people who used to be radio listeners are bypassing that “old” technology for new offerings that the Internet has brought to bear, such as Pandora and Spotify. Cellphone playlists. Satellite radio, even, still makes a claim for being a popular alternative to traditional radio listening.
Look, we all know that kids today are a little on the plump side.
They don’t like to exercise, they don’t like to eat anything but fast food.
Blame it on MTV, video games, and Ronald McDonald.
But there’s a reason for it – and it may have something to do with the same reason that Sugar Smacks had to be changed to just Smacks on the cereal aisle.