You see them everywhere you go as you drive through your local suburbs, cruising by the strip mall shopping center:
The sign twirler, sign spinner, human directional sign, sign waver, sign flipper, living sign, or a casual sign holder on a stick . And you always do the same thing as you drive by: “hey, look at that idiot with the sign!”
If you’re a brand manager, one goal of your job is to ensure that you have an active Social Media presence.
Some companies do it well. Some companies do it poorly. Some companies are non-existent in the social space. Those that do it well don’t necessarily need any more advice other than to keep doing what’s working. Those that do it poorly need all the help that they can get. And those that aren’t participating at all – well, maybe that’s okay for them. It depends on the industry and their products, we suppose. Continue reading TOP 9 BRANDS WITH THE LARGEST SOCIAL MEDIA MARKET SHARE→
If you were to pay attention to technology pundits and the general news media, you would come away with the conclusion of, “well, practically nobody”. According to them, all those people who used to be radio listeners are bypassing that “old” technology for new offerings that the Internet has brought to bear, such as Pandora and Spotify. Cellphone playlists. Satellite radio, even, still makes a claim for being a popular alternative to traditional radio listening.
Even if you’re one of those Occupy Wall Streeters, complaining about everything that Big Business is doing to Keep You Down, chances are you’re also a little bit brand conscious.
Aside from the fact that the OWS movement went to all the trouble of ensuring that they have a trademark on “OCCUPY WALL STREET”, those 99% really aren’t any different from the rest of us.
They’re wearing name-brand clothing, purchased at a name-brand retailer.
They’re marketing their protest with Apple and Google phones, using Facebook and Twitter over cellular networks or purloined free WiFi connections that are setup/maintained/paid for by other corporations.
A protest is fine, and bringing attention to companies’ misdeeds is powerful — but don’t complain about how all businesses are bad if you have to rely on them in order to handle your protest in the first place.
See, it really IS all about branding and marketing, isn’t it?
It’s hard to differentiate your brand in a small market.
Imagine how difficult it can be to establish your brand in today’s world-wide environment.
Now imagine how more complicated that has become with the Internet diluting everybody’s attention span to that of a walnut. Now you have an idea of how hard it can be to get a new brand noticed in the competitive world-wide field.
Especially when other companies have had decades-upon-decade head start on you.
But now an entire whole year has passed since, and Web Watch dutifully went to the local grocery store to buy our annual allottment of Thin Mints, Tagalongs, and Samoas from the Girl Scouts (and their parents) trying to sell off their excess inventory*.
William Poundstone is one of Web Watch’s favorite writers, having written many books around the same theme of exposing various ways that professionals (magicians, street crooks, carnies, casinos, etc) lie, cheat, and steal their way into your wallet.
Some of Mr Poundstone’s books that you may already be aware of include:
HAVE A SLOGAN is one of those funny widget-driven sites that follow in the footsteps of many a ”why didn’t we think of this sooner” item.
You know that game you play in the bar where you take any common marketing phrase or famous quote and see how much funnier it can be if you were substitute one key word with “fart” or “underpants”? Let’s try it, shall we?
Give me liberty or give me underpants!
I regret that I have but one fart to give to this country.
One if by land, two if by underpants!
A fart in the hand is worth two in the underpants.
If you haven’t noticed, October brings with it not just the black-and-orange fun of Halloween, but also the ubiquitious pink ribbon-emblazoned products that companies issue to show their support for breast cancer research.
Web Watch 100% supports donating to research and the good that comes from that – whether it be for breast cancer or any other charitable cause of your choice.
However, where the pink ribbon on products was once seen as solely as a philanthopic device has turned into something much more: Just Another Marketing Ploy.
Just browse Amazon or your favorite local store this month, and you’ll see any number of pink and ribbonized items that serve no real purpose when compared to their normal-colored counterparts sold throughout the rest of the year.
Billy Mays (the bearded one) and Anthony Sullivan (the other guy) are two of those “As Seen on TV” pitchmen, shilling products ranging from stick-up lightbulbs to cleaning supplies to other handy household products.
Since these infomercials have become so ingrained in the public consciousness (“I’ve fallen and I can’t get up!”), The Discovery Channel has decided to make Pitchmen, a reality-TV show about what it takes to get a new product from the pitch to TV.
Similar in concept to the ABC program AMERICAN INVENTOR from a few years ago, people from around the country bring their inventions to a pitch meeting with Billy, Anthony, and the president of Tele-Brands in the hopes that they too have the Next Greatest Must-Have item.