So you’re surfing the web without any Ad Block plugin installed in your browser, because you know that Internet content isn’t free.
And you’re checking out some site and you see an ad for a product that you recently Googled for. Or for a website that you visited the other day. Or for a travel destination that is related to a message board you frequent.
All of these are targeted ads, placed there by the businesses as a way to draw you back to their site to conclude any unfinished business you may have left there.
Building a global brand is the ultimate goal of any major business.
It’s one thing to be successful on a local or hyperlocal level. It’s quite another feat to take that same local presence and expand that to a larger stage. Many have succeeded, but even more have failed at doing so.
As you get closer to the birth of your new baby, you may start to wonder whether you should stick with a name from one of those baby books, or whether you should go off the beaten path and name your child after, let’s say, your favorite character.
Some people have done this successfully, such as Penn Jillette of Penn & Teller who (with his wife’s blessing, we assume) decided to name his daughter Moxie Crimefighter. Who can’t say that a crimefighter isn’t a favorite character somewhere along the way?
But let’s say that you have more personal favorites from the world of books, games, food products, or other marketing. Why wouldn’t you want to name your child after one of those characters… if ONLY YOU KNEW WHAT THEIR REAL NAMES WERE?!?!?
Whenever Web Watch travels around the country, we always try to “go local” whenever possible. We can eat at an Applebee’s or a McDonald’s almost anywhere… but we’ll go out of our way to chow down at an IN-N-OUT BURGER or grab a beer at the WYNKOOP BREWERY because, well, we can’t get that stuff locally.
Well, we could if we put some effort into the project, but you know what we mean. When you travel, you want to be like a native. If that means drinking sweet tea while in the South, or grabbing some BBQ in Texas, having a lobster roll in Maine — well, by golly, that’s what we’re going to do.
You see them everywhere you go as you drive through your local suburbs, cruising by the strip mall shopping center:
The sign twirler, sign spinner, human directional sign, sign waver, sign flipper, living sign, or a casual sign holder on a stick . And you always do the same thing as you drive by: “hey, look at that idiot with the sign!”
If you’re a brand manager, one goal of your job is to ensure that you have an active Social Media presence.
Some companies do it well. Some companies do it poorly. Some companies are non-existent in the social space. Those that do it well don’t necessarily need any more advice other than to keep doing what’s working. Those that do it poorly need all the help that they can get. And those that aren’t participating at all – well, maybe that’s okay for them. It depends on the industry and their products, we suppose. Continue reading TOP 9 BRANDS WITH THE LARGEST SOCIAL MEDIA MARKET SHARE→
If you were to pay attention to technology pundits and the general news media, you would come away with the conclusion of, “well, practically nobody”. According to them, all those people who used to be radio listeners are bypassing that “old” technology for new offerings that the Internet has brought to bear, such as Pandora and Spotify. Cellphone playlists. Satellite radio, even, still makes a claim for being a popular alternative to traditional radio listening.
Even if you’re one of those Occupy Wall Streeters, complaining about everything that Big Business is doing to Keep You Down, chances are you’re also a little bit brand conscious.
Aside from the fact that the OWS movement went to all the trouble of ensuring that they have a trademark on “OCCUPY WALL STREET”, those 99% really aren’t any different from the rest of us.
They’re wearing name-brand clothing, purchased at a name-brand retailer.
They’re marketing their protest with Apple and Google phones, using Facebook and Twitter over cellular networks or purloined free WiFi connections that are setup/maintained/paid for by other corporations.
A protest is fine, and bringing attention to companies’ misdeeds is powerful — but don’t complain about how all businesses are bad if you have to rely on them in order to handle your protest in the first place.
See, it really IS all about branding and marketing, isn’t it?
It’s hard to differentiate your brand in a small market.
Imagine how difficult it can be to establish your brand in today’s world-wide environment.
Now imagine how more complicated that has become with the Internet diluting everybody’s attention span to that of a walnut. Now you have an idea of how hard it can be to get a new brand noticed in the competitive world-wide field.