Trust is one of those business attributes that a company earns over time.
Once you lose that trust, it’s hard – but not impossible – to win back. Take Tylenol for instance – they had a horrible marketing nightmare after their scandal a few years back. Pundits said that Tylenol would never recover from the backlash.
But what did the company do? They fought back hard and were able to restablish that bond between themselves and the consumers. They earned back trust.
Other companies, however, don’t learn. They bungle their relationships with their customers and soon find themselves being left behind. Again, once you lose that trust, it’s hard to get back.
