A study by University of Virginia professor Kathyrn Sharpe in the Journal of Public Policy & Marketing entitled “Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications,” says that ordering combo meals may not be good for you, health-wise.
The study found that when given a choice of ordering menu items a la carte vs ordering them as a combo meal, consumers would order the combo more often — even if the price point was exactly the same as the a la carte options.
You drive by them every day: panhandlers and homeless folk, standing at the highway exit with a sign and a hand, asking for any spare change that you may be willing to share.