If you have watched The Discovery Channel on any regular basis over the past two years, you should have seen their musical promotional video. It’s either called “I Love The World” or “The World is Just Awesome” depending on who you talk to, and is also otherwise known as the “boom-de-ah-da”, “boom-de-yada”, or “boom-de-ya” song, depending on how you interpret the spelling of the refrain).
The clip features scenes from various Discovery Channel shows, such as DEADLIEST CATCH, MYTHBUSTERS, DIRTY JOBS, MAN VS WILD and others, with the stars and guests on the shows lipsyncing the catchy commercial song as they go about their business.
Here’s one of the originals:
And here the Discovery Channel stars themselves sing it live:
Can YOU name the top 50 global brands?
It’s hard to differentiate your brand in a small market.
Imagine how difficult it can be to establish your brand in today’s world-wide environment.
Now imagine how more complicated that has become with the Internet diluting everybody’s attention span to that of a walnut. Now you have an idea of how hard it can be to get a new brand noticed in the competitive world-wide field.
Especially when other companies have had decades-upon-decade head start on you.
Here is a list of the TOP 50 BEST GLOBAL PUBLICALLY-TRADED BRANDS FOR 2009, as ranked by their overall brand value in the marketplace.
The first ten are fairly easy to pinpoint by anybody who’s been paying attention to anything around them:
More interesting than how many of these global brands could you name – how many of these brands do you touch or interact with on a daily basis as part of your everyday life?