You know how some women dress a certain way because they believe that it makes them look sexy (even if it doesn’t)?
Or put on too much makeup, or poof their hair higher than it should?
Yes, it’s a mating ritual based on a perception on enhancing one’s outward appearance in order to attract a significant someone.
Men do the same thing, but often in a different way – some do it with fancy cars, big suits, or other things that emit levels of flash and style.