Does anyone remember that FOX TV reality show MR PERSONALITY?
On this dating show, the male contestants all wore masks to hide their facial features from their potential love interest. The concept was that for any pure relationship to work, one’s personality should take priority over one’s looks.
Obviously, with the subsequent success of shows without masks like THE BACHELOR, the American TV audience is more interested in the visuals and sex appeal of their reality TV contestants rather than the more sincere personality-driven programming.