It’s hard to differentiate your brand in a small market.
Imagine how difficult it can be to establish your brand in today’s world-wide environment.
Now imagine how more complicated that has become with the Internet diluting everybody’s attention span to that of a walnut. Now you have an idea of how hard it can be to get a new brand noticed in the competitive world-wide field.
Especially when other companies have had decades-upon-decade head start on you.