A few months back, Web Watch told you about how Hemingway chose to write: be as concise as possible, don’t say in six words what you say in five.
Storytelling – whether it be written or verbal, for fun or for profit – is not something that comes naturally to everyone. It’s another reason why public speaking can be so difficult, as well. People naturally like to wander in their conversations, and becoming laser-focused on what you’re trying to say is a skillset that not everyone has.
Why take 20 minutes to tell a story when you can say the same thing in five minutes? You can always expand on what you’re talking about, especially as part of a continued conversation. But don’t give everything away on your own – your audience will become quickly bored.
So what should you do?