When Web Watch last wrote on the topic of IMPROVING DISNEY SHOPPING, we noted how Disney merchandising was starting to turn the giant ship around into more favorable shopping options for fans.
And with last month’s news about the NEW WINNIE THE POOH FEATURE FILM BEING RELEASED IN 2011, Web Watch thought that this will be a great time for a case study to see whether Disney really is looking at how to properly merchandise their franchises.
Why a case study, and why “Tigger Watch” instead of “Winnie the Pooh Watch”?





